PROBLEM: Select a food truck business from a list and design a logo for the company. I chose “Sweet Waves” which is a saltwater taffy truck on the coast in Newport, Oregon.
SOLUTION: There are many saltwater taffy businesses on the Oregon coast, so I wanted to design a logo that is modern and nostalgic but also unique. After creating a moodboard and sketching ideas, I decided to combine a fish and a taffy wrapper for a fun, minimalist combination logo with a soft coastal color palette.
SOFTWARE:
Illustrator
Photoshop