PROBLEM: Create the naming convention, concept, logo, and visual identity for an upscale, historic boutique hotel in London with modern flair.
SOLUTION: After curating a mood board and selecting a naming convention, “Emerald Hotel,” I proceeded to sketch logo concepts. I combined art deco elements and English aesthetics with warm jewel tones to create an inviting look accented by bespoke, contemporary patterns.
I designed a primary wordmark, monogram, and icon for the hotel. I created custom tissue paper, a room service menu, door hanger, matchbox packaging, and signage reflecting Emerald Hotel's branding.
SOFTWARE:
Illustrator
InDesign
Photoshop