PROBLEM: Create a naming convention, logo, and brand identity for a boutique hotel that appeals to nature lovers and exhibits both modern and
vintage aesthetics.
vintage aesthetics.
SOLUTION: After curating a moodboard and selecting a naming convention, “Solar Club Hotel,” I proceeded to sketch logo concepts. I vectorized my best logo and applied it to collateral I designed for the hotel. Inspired by Palm Springs, Solar Club Hotel is a concept boutique hotel in Santa Fe, New Mexico with a cultural twist.
SOFTWARE:
Illustrator
InDesign
Photoshop