PROBLEM: Design branding, a landing page (with functional prototyping in Figma), and collateral for a contemporary, sustainable architecture studio in Portland, Oregon called Hawthorne Architecture.
SOLUTION: First, I conducted competitor research of similar architecture studios in Oregon. Then I sketched logo ideas and settled on this minimal combination mark. The icon in the logo doubles as a monogram and also highlights the sculptural component of architecture.
The green accent hue emphasizes the brand's commitment to sustainability and adds visual interest without overwhelming the copy or website photography. Simple geometric shapes and patterns highlight the studio's contemporary, streamlined approach to architecture.
SOFTWARE:
Figma
Illustrator
Photoshop