BRIEF: Develop a line of beverages that includes three unique flavors with one as a limited edition. Design the branding, dieline, and packaging for all three beverages.
SOLUTION: I decided to create an organic bottled cold brew brand called “Bean.” I assembled a mood board, sketched concepts, and purchased a physical bottle to base my dieline off of and use as a prototype.
I aimed for a playful look with bold colors and friendly typography. I also created a pattern using the icon within the logo. Overall, I strived to develop a unique visual identity that would make Bean stand out amongst its more traditional competitors.
SOFTWARE:
Illustrator
Photoshop