PROBLEM: Design the dieline and branding for a cereal box and construct a physical prototype. The box must include the brand story, nutrition facts, and an activity on the back.
SOLUTION: I chose “Armadill-Os” for the name of my cereal and aimed to depict a vintage western theme, with Arnie the Armadillo as the mascot. All of the illustrations were done by me in Procreate and the cereal bowl was rendered using Adobe Firefly AI.
SOFTWARE:
Illustrator
Procreate
Adobe Firefly