BRIEF: Design the dieline, branding, and packaging for a luxury hand lotion company. Develop the naming convention in addition to three variations of one product and create both the outer and inner packaging as well.
SOLUTION: After conducting research and generating various ideas, I decided to name the brand "Muse." The word muse (as a noun) refers to classical goddesses and is also defined as the power or person that inspires artists.
To channel that ethereal concept, I selected elegant and delicate typefaces and paired them with soft colors and gradients. Inspired by Claude Monet's dreamy Impressionist paintings, I also included three of his famous works (in the public domain) on the outer packaging to emphasize the brand's timelessness and opulence.
SOFTWARE:
Illustrator
Photoshop
InDesign