PROBLEM: Design two new logos and a brand guide for the Albany Carousel and their sub-brand, Carousel Cares, that appeal to both children and adults.
SOLUTION: Research, the creation of a moodboard, and sketching were my first steps in the design process. After vectorizing my two final logos, I developed a brand guide. I aimed to combine flat minimalism with mid-century modern nostalgia for the overall
brand identity.
brand identity.
SOFTWARE:
Illustrator
InDesign
Photoshop